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SEO · WordPress Development

Northwind Freight

A fast WordPress site and SEO programme for a freight forwarder.

Client
Northwind Freight
Services
SEO, WordPress Development
Industry
Logistics
Year
2025
Timeline
8 weeks

The idea

A freight forwarder that finally looks as reliable online as it is on the road.

01/ Problem

The problem

Their old site ranked for nothing and generated almost no quote requests.

02/ Solution

The solution

A custom WordPress theme with instant-quote forms, service and route pages built around real searches, and a monthly SEO retainer.

Design process

Clear steps, in order: research first, then structure, mood, the visual concept and finally every screen tuned for mobile.

  1. 01/ Discovery Goals, audience and competitor teardown
  2. 02/ Wireframes Page structure and user flows
  3. 03/ UI design Desktop and mobile screens in Figma
  4. 04/ Build Development, content and speed tuning
  5. 05/ Launch QA, analytics and handover
northwind-freight.com

Homepage — scroll to explore

Structure & layers

Every section is built as a block the team can reuse, reorder and edit without a developer.

northwind-freight.com
01 Hero and navigation
northwind-freight.com
02 Services and proof
northwind-freight.com
03 Footer and conversion

Mobile interface adaptation

Most visitors arrive on a phone, so every screen was designed for one thumb first and scaled up to desktop after.

Typography & colour

Space GroteskHeadings
Aa
InterBody text
#0B1F3A#F2B705#F5F5F0#5C6B7A

The results

+212%Organic traffic in 6 months
38Page-one keywords
97PageSpeed score
97Performance
100Accessibility
100Best practices
100SEO

Google PageSpeed Insights, mobile.

Client

“Quote requests from Google went from rare to daily.”
Sample client Marketing lead, Northwind

Made with WordPressACFAhrefsSearch Console

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