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Sample case study — placeholder content showing the layout. Replace it with a real project before launch.

AEO · Shopify Development

Saffron & Salt

A Shopify spice store that answers cooks’ questions — and Google’s.

Client
Saffron & Salt
Services
AEO, Shopify Development
Industry
Food & drink
Year
2025
Timeline
6 weeks

The idea

A spice shop that answers every cook’s question before they ask it.

01/ Problem

The problem

Great products, but customers kept asking the same questions and search traffic was flat.

02/ Solution

The solution

A Shopify build with recipe-linked products, FAQ and HowTo content on every product, and schema across the store.

Design process

Clear steps, in order: research first, then structure, mood, the visual concept and finally every screen tuned for mobile.

  1. 01/ Discovery Goals, audience and competitor teardown
  2. 02/ Wireframes Page structure and user flows
  3. 03/ UI design Desktop and mobile screens in Figma
  4. 04/ Build Development, content and speed tuning
  5. 05/ Launch QA, analytics and handover
saffron-salt.com

Homepage — scroll to explore

Structure & layers

Every section is built as a block the team can reuse, reorder and edit without a developer.

saffron-salt.com
01 Hero and navigation
saffron-salt.com
02 Services and proof
saffron-salt.com
03 Footer and conversion

Mobile interface adaptation

Most visitors arrive on a phone, so every screen was designed for one thumb first and scaled up to desktop after.

Typography & colour

FrauncesHeadings
Aa
Work SansBody text
#1E120B#E2722F#F7EFE3#8A6A3B

The results

27Featured snippets won
+64%Organic revenue
96Performance
100Accessibility
100Best practices
100SEO

Google PageSpeed Insights, mobile.

Client

“We now show up as the answer for half our category.”
Sample client Owner, Saffron & Salt

Made with ShopifyJudge.meSchema.org

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