Shopify Development · Web Design

Lucy & Sam

Pure comfort, for little adventures.

01Shop by size, not by guesswork
02Seasonal offers that pop
03Gentle colours, made for parents on a phone

Client: Lucy & Sam
Services: Shopify Development, Web Design
Industry: Fashion & Kidswear
Year: 2026

The idea

Parents shop with one hand free — so the store had to be soft to look at and quick to buy from.

01/ Problem

Cute, but hard to shop

Parents loved the clothes, but finding the right size and the current offers took too long. Most visits happen on a phone, often with a little one on the other arm.

02/ Solution

Sizes and offers first

A shop-by-size row, bold offer banners and big product cards in calm mint and warm orange. Organic fabrics and care notes are always one tap away.

Design process

Clear steps, in order: research first, then structure, mood, the visual concept and finally every screen tuned for mobile.

01/ Market research Parents, competitors and best-sellers
02/ Catalogue & structure Sizes, collections and filters
03/ Moodboarding Mint, orange and soft textures
04/ Visual concept Home, collection and product pages
05/ Shopify build & mobile Theme, checkout and phone tuning

Bright offers, calm design.

Mobile interface adaptation

Most visitors arrive on a phone, so every screen was designed for one thumb first and scaled up to desktop after.

Out in the real world

Typography & colour

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Made with ShopifyLiquidJavaScript

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