Sample case study — placeholder content showing the layout. Replace it with a real project before launch.
AEO · Shopify Development
Saffron & Salt
A Shopify spice store that answers cooks’ questions — and Google’s.
- Client
- Saffron & Salt
- Services
- AEO, Shopify Development
- Industry
- Food & drink
- Year
- 2025
- Timeline
- 6 weeks
The idea
A spice shop that answers every cook’s question before they ask it.
01/ Problem
The problem
Great products, but customers kept asking the same questions and search traffic was flat.
02/ Solution
The solution
A Shopify build with recipe-linked products, FAQ and HowTo content on every product, and schema across the store.
Design process
Clear steps, in order: research first, then structure, mood, the visual concept and finally every screen tuned for mobile.




Homepage — scroll to explore
Structure & layers
Every section is built as a block the team can reuse, reorder and edit without a developer.



Mobile interface adaptation
Most visitors arrive on a phone, so every screen was designed for one thumb first and scaled up to desktop after.



Typography & colour
The results
Google PageSpeed Insights, mobile.
Client
“We now show up as the answer for half our category.”
Made with ShopifyJudge.meSchema.org
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