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Web Design · WordPress Development

San Giorgio

Rings for a lifetime of love.

  1. 01Engagement rings, front and centre
  2. 02New arrivals one swipe away
  3. 03A quiet, luxurious feel on every screen
Client
San Giorgio
Services
Web Design, WordPress Development
Industry
Jewellery
Year
2026

The idea

Buying a ring is a once-in-a-lifetime moment — the website had to feel as special as the piece itself.

01/ Problem

Beautiful pieces, lost online

San Giorgio’s craftsmanship deserves a slow, careful look, but shoppers had to dig to find the rings they came for. On a phone, the magic of the pieces got lost.

San Giorgio on mobile

02/ Solution

A showroom in your hand

Romantic, full-width photography with Engagement Rings and New Arrivals right at the top, elegant serif headings and a navy-and-champagne palette that feels like a velvet box.

Design process

Clear steps, in order: research first, then structure, mood, the visual concept and finally every screen tuned for mobile.

  1. 01/ Research Couples, jewellers and competitors
  2. 02/ Structure & logic Collections, products and enquiries
  3. 03/ Moodboarding Navy, champagne and romance
  4. 04/ Visual concept Home, collection and product pages
  5. 05/ Mobile adaptation Every screen tuned for one thumb

Every ring, in its best light.

San Giorgio website mockup

Mobile interface adaptation

Most visitors arrive on a phone, so every screen was designed for one thumb first and scaled up to desktop after.

San Giorgio on a phone
San Giorgio interface details

Out in the real world

San Giorgio mockup 1
San Giorgio mockup 2

Typography & colour

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Made with FigmaWordPressJavaScript

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